ASBISc Enterprises PLC to distribute BlackBerry smartphones in Ukraine

December 17, 2013, Limassol (Cyprus) – ASBISC Enterprises PLC (WSE: ASB), an expert in the distribution of IT products and solutions in EMEA emerging markets, has signed a distribution agreement with BlackBerry® (NASDAQ: BBRY; TSX: BB) to sell BlackBerry® smartphones in Ukraine.  

ASBISc Enterprises PLC will offer a range of BlackBerry® 10 and BlackBerry OS smartphones in its sales channels in Ukraine. 

“We are excited to offer our customers in Ukraine the premium quality and top level reliability embodied in BlackBerry® 10 smartphones, which will be supported with our highly proficient service and support,” said Mr Janis Kemers, EVP Sales & Marketing at ASBISc Enterprises PLC. 

Mr Herve Liboureau, Managing Director for Western and Central Europe at BlackBerry commented, ”We are excited that ASBIS will be selling a portfolio of BlackBerry® smartphones, starting with the BlackBerry® Z10 smartphone, further expanding BlackBerry’s reach across Eastern Europe and CIS countries.” 

The range will initially begin with the launch the BlackBerry® Z10 smartphone, which is now available from ASBISc Enterprises PLC. This is the first BlackBerry smartphone with the BlackBerry 10 mobile operating system and features a responsive, fully touch-based design with a high-definition display.  

The BlackBerry®Z10 smartphone will be available unlocked from ASBIS, allowing to use the smartphone on any of the mobile carrier networks in Ukraine.  

About ASBIS
ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products and solutions from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, over than 1,700 employees and more than 32,000 active customers in 86 countries worldwide, and its revenue reached US$ 1,745 billion in 2012. For more information visit the company's website at www.asbis.com.

About BlackBerry
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.