AMD announces ASBIS among the few official distributors of FirePro professional graphics

May 31, 2016, Limassol (Cyprus) – ASBISC Enterprises PLC (WSE: ASB), an expert in the distribution of Information and Communications Technology products and solutions in EMEA emerging markets, has been announced the official distributor of AMD FirePro professional graphics across the EMEA region.

AMD has announced the decision to invest more resources into its AMD FirePro professional graphics demand generation engine and work to increase efficiencies in delivery by focusing on a "Direct-distribution" model beginning from May 2016. Sapphire remains a valued AMD Partner in the AMD Radeon™ graphics series.  

By moving the AMD FirePro product into the “Direct-distribution” model and targeted key regional partners, AMD will reduce complexity and increase support by integrating its other logistics and marketing generation efforts where other AMD products are sold.

ASBIS was named among the three official distributors of AMD FirePro professional graphics across the EMEA region.

“We are ready to meet new challenge and opportunities ensured by the AMD’s "Direct-distribution" model and maintain FirePro graphics supply at a proper level for benefit of all parties involved. Purchase conditions for ASBIS customers remain the same, whilst SKU (OPN) will be changed from Sapphire SKU to AMD SKU,” said Marketing Product Line Manager at ASBIS Enterprises PLC Alexander Mikula.

AMD FirePro is graphics cards intended for use in workstations running professional Computer-aided design (CAD), Computer-generated imagery (CGI), Digital content creation (DCC) applications.

AMD FirePro™ W-Series graphics cards are designed for CAD/CAM/CAE, Media & Entertainment and Medical Imaging professionals who value innovation and demand the highest quality, reliability and application performance from their workstation.

AMD FirePro™ S-Series server cards for data centers: GPU Compute, Cloud Computing and Virtual Desktop Infrastructure (VDI).

About ASBIS
ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of Information and Communications Technology products and solutions from global suppliers including Apple, AMD, Acer, Dell, Intel, Lenovo, Microsoft, Samsung, Seagate, Toshiba, WD. The company has its own subsidiaries all over the region of EMEA, more than 1,100 employees and 27,000 active customers in over 65 countries around the globe. For more information, visit the company's website at www.asbis.com.    

About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website www.amd.com.